Colombo:The Qatar Media Corporation (QMC) is actively participating in the 63rd General Assembly of the Asia-Pacific Broadcasting Union (ABU) in Colombo, Sri Lanka. The assembly, which includes various associated meetings, is scheduled to conclude tomorrow.
According to Qatar News Agency, Jaber Al Surour, the Director of Qatar Radio, is representing QMC at these meetings. This participation underscores QMC's commitment to bolstering its presence in international media forums and fostering collaboration with broadcasting and television entities across Asia and globally. The corporation aims to engage in discussions on strategic issues pivotal to the future of public media, amidst the rapid evolution of technical and professional standards in the broadcasting industry.
In a statement released on Monday, Qatar Media Corporation emphasized that its involvement in this global forum is part of its strategy to elevate the profile of Qatari media and strengthen its position within regional and international media organizations. The goal is to harness global expertise to enhance content development and improve both professional and technical performance, aligning with Qatar's vision for a progressive media sector that adapts to change and promotes international dialogue.
The General Assembly meetings, themed "Media for Peace and Humanity Truth, Trust, and Transformation," are addressing critical topics such as the role of public media in building trust and credibility, integrating artificial intelligence responsibly into media practices, and ensuring sustainability and sovereignty for media organizations in the region.
Moreover, discussions are focusing on developing joint action mechanisms and exchanging expertise among member organizations. The meetings also involve reviewing administrative reports, recommendations, and conducting elections for the Union's leadership and administrative bodies, highlighting the importance of these gatherings in directing the Union's future and improving the efficiency of collective media efforts.
