Doha: Msheireb Properties announced the return of TEFFA (Technology Education Finance Fashion and Art) for its second edition from May 6 – 8.
CEO of Msheireb Properties Eng. Ali Al Kuwari said: “We’ve cemented our status as a vibrant epicenter for premier creative and design-centric events. Our community has evolved into a thriving incubator for ingenuity and cooperation across diverse sectors. We are excited by the influx of creatives and entrepreneurs drawn to Qatar and Msheireb Downtown Doha.” “We are excited to bring TEFFA back to the vibrant hub of innovation that is Msheireb Downtown Doha,” said Senior Concept Manager of the Doha Design District Shaika Al Sulaiti. “This year’s TEFFA will take a deeper look into AI’s ever-evolving landscape, exploring its transformative impact across business, the environment, supply chain, education, and art.” TEFFA, this year focusing on AI, blockchain, and the business of fashion, will showcase the role technological innovation can play in the future of the design an
d fashion industries.
From workshops by cutting-edge startups like Digital Seamless Fashion to ID Link and insights from global leaders and philanthropists, TEFFA will host thought-provoking panel discussions and hands-on classes on redefining education, revolutionizing finance, influencing fashion trends, and reshaping artistic expression.
TEFFA will feature a series of regional firsts, including the launch of a new AI-powered fashion product by digital fashion innovation company Digital Seamless Fashion. The zbyte grant-backed product, which has been selected to be part of the Microsoft Starter Program, is set to redefine the digital fashion landscape with its modern Fashion AI engine. Digital Seamless Fashion is also organizing the first-ever Fashathon in the Middle East, inviting fashion creators worldwide to participate both online and in person; a movement towards a more inclusive, sustainable, and innovative fashion future.
In another first, Msheireb Properties and visionary gaming studio MetaHug wi
ll launch an immersive Roblox educational game that allows players to explore the richness of Qatari culture. Workshops will be organised to allow participants to interact within the platform and learn about the role e-gaming can play in cultural production as well as teach players important lessons relating to culture, design, and sustainability.
A session by Founder and CEO of Thale Blanc and The Power of Words brand Deborah Sawaf on mental health awareness and empowerment in collaboration with artist Julian Gilliam, known as LOGIK, performing live painting exercises.
NYC Sustainable Fashion Week Founder Bridgett Artise will lead daily workshops on re-purposing and redesigning materials. A dynamic mural reflecting the ever-evolving relationship between nature and creativity, envisioned by Dea Baker and created by artist Gabe Weiss, will also be created during TEFFA.
Source: Qatar News Agency
