Doha: Lusail International Circuit (LIC) launched a brand campaign for the new Formula 1 Qatar Airways Qatar Grand Prix 2024 race. The event will take place from November 29 to December 1 under the slogan “Where Hearts Are Racing.” As part of the 2024 season build up, LIC’s new QatarGP brand campaign was unveiled to audiences Monday.
Together they enjoyed a first-look at exciting new visuals, along with the Formula 1 Qatar Airways Qatar Grand Prix 2024’s campaign platform ‘Where Hearts Are Racing’ – further evidence of how motorsport has become deeply ingrained into Qatari society and LIC’s mission to empower and excite fans and families through showcasing the stories and action that Formula 1, Formula 2, and F1 Academy has to offer.
Amro Al Hamad, Executive Director of Qatar Motor and Motorcycle Federation and CEO of LIC, said, “At LIC, we are dedicated to delivering a world-class experience for all our fans and participants. LIC has established itself as a world-class hub of motorsports, hosting a range o
f premier motorsport events while providing state-of-the-art facilities for spectators and fans alike. With that in mind, the Formula 1 Sprint Race will be returning this year, and with the introduction of the F1 Academy and FIA Formula 2, we are poised to deliver an unforgettable experience. Our landmark ten-year agreement ensures that LIC will continue to be a premier destination for motorsport and F1 enthusiasts for years to come.” He further commented, “Ticket sales are going very strong, and we have a limited number of tickets available in some categories. I encourage all fans to secure their tickets and enjoy the event. We look forward to welcoming fans from around the world to experience the excitement and passion that define racing at LIC.” Additionally, Fatima Al Qaedi, Marketing and Communication Manager at LIC, added “As we approach the Formula 1 Qatar Airways Qatar Grand Prix 2024, we are thrilled to unveil our new QatarGP campaign, ‘Where hearts are racing.’ The campaign aims to create a platform
that connects the emotions of drivers with those of the fans attending the QatarGP and to tell the stories that focus on the exceptional event experiences happening both on and off the track at LIC.
It seeks to create emotional connections and long-lasting memories through the experiences felt at Lusail International Circuit during race weekend, whether you’re a driver winning a race, a fan watching F1 live for the first time, getting an autograph from a racing hero, being inspired by future stars on the track, enjoying music and entertainment, or just soaking up the electric atmosphere at our venue.” Dr. Buthaina Al Janahi, Head of Communication at Qatar Tourism: “I am pleased to witness the unveiling of Lusail International Circuit’s new visuals for QatarGP, the most prominent round of the most famous global championship in car racing, along with the inspired Formula 1TM Qatar Airways Grand Prix 2024 campaign platform ‘Where hearts are racing’. The launch of the anticipated championship in Qatar affirms th
at tourism and sports represent two vital pillars for diversifying the nation’s economy and supporting sustainable development in line with Qatar National Vision 2030.” She added, “There is no doubt that hosting major tournaments contributes to familiarizing visitors with our cultural heritage, identity and authentic values. At Qatar, we welcome racing fans who will flock to Qatar to attend the Formula 1 Qatar Airways Grand Prix 2024, we are confident that they will enjoy a rounded tourism experience with the events and offers provided by Qatar Tourism across Qatar’s calendar of events, making Qatar an attractive tourist destination for visitors throughout the year.”
Source: Qatar News Agency
