Doha, September 12 (QNA) – Healthcare services provider Hamad Medical Corporation (HMC) and energy company ConocoPhillips, Qatar, Wednesday launched a five-year national campaign called ‘Kulluna’ to improve health and safety of the population.
Speaking at a media conference, held at HMC Education Centre to launch the initiative, HMC Senior Representative and Chief of Business Services Ali Al Janahi, said, “Good health and safety of all members of the society, particularly children, is top priority. This is in consonance with the plans of the State of Qatar and in line with Qatar 2030 National Vision.”
HMC is proud of its co-operation with ConocoPhillips to launch ‘Kulluna’ which means ‘All of us’ in Arabic language. The health and safety campaign will continue up to 2016, he added.
HMC’s Hamad International Training Center (HITC) is co-ordinating this campaign to create awareness among citizens and residents of Qatar about the basic principles and actions required to ensure safety and good health.
Kalluna’s key messages and activities reflect closely the strategy set out by HH the Emir of the State of Qatar and the Heir Apparent in the Qatar 2030 Vision and its associated development strategies, HMC officials told the media.
Speaking at the media conference, HITC Director Dr Khalid Abdulnoor Saifeldeen, said, “The HMC and ConocoPhillips partnership is to raise the levels of public awareness on general health issues, personal safety, HMC services and lifesaving practices within Qatar.”
HITC, representing HMC, will execute the programme while ConocoPhillips Qatar will provide the funding for these activities as well as provide the necessary support for the programme. The five-year programme will feature mobile and interactive public events, said Dr Saifeldeen who also Senior Consultant Emergency Medicine at HMC.
Expressing his happiness on joining with HMC and HITC for ‘Kalluna’ campaign, ConocoPhillips Qatar President Gary Sykes said, “Health and Safety are our two core commitments. It is our collective goal to eliminate all injuries, occupational illnesses, unsafe practices and incidents of environmental harm from our activities.
“We strongly believe that our work is never so urgent or important that we cannot take the time to do it safely and in an environmentally responsible manner. The ConocoPhillips Spirit values – Safety, People, Integrity, Responsibility, Innovation and Teamwork – that inspire all our actions also confirm that wellness and safety are at the head of our corporate priorities. It is those values that we hope to spread and foster through the ‘Kulluna’ campaign,” Sykes added.
Replying to a Qatar News Agency (QNA) question on ConocoPhilips’ funding commitment to ‘Kulluna’ campaign, Sykes, without revealing figures of the long-term programme, said, “This initiative is a force for good, we are supporting a worthy cause. Safety of all members of the society is vital.”
The safety campaign is for all members of the community, however, the initial phase is focused on children’s health and safety.
Safe Kids Worldwide President and Chief Executive Officer Kate Carr, who also addressed the media, expressed her pleasure to support this initiative and said, “The World Health Organization (WHO) tells us that each year, nearly one million children die around the world from unintentional injuries.
“Millions more are severely injured, often sustaining injuries that lead to life-long impairment or disfigurement. The human cost of child injuries is staggering, as is the economic cost in terms of productivity to families, communities and countries. So all parents, teachers, nurses and care-givers have a vested role in keeping our children safe.”
Safe Kids, which works closely with the WHO and United States Government nodal agencies like the Centers for Disease Control and Prevention, National Highway Traffic Safety Administration, US State Department, has contributed to a 53% reduction in child fatality rate from unintentional injury in the Us since 1987.
The biggest risk for children is at home, roads and in the neighbourhood when they are not under supervision, the officials said. At home there is danger of young children ingesting harmful chemicals, liquids or tablets, risk of electric shocks from faulty appliances, fire and accidents on the road.
“Home is a very important place to look at for a child’s safety,” a HMC Trauma Centre doctor said, “For kids in the infant to four-year age group, two-thirds of their injuries happen at home and a fourth happen on the road here.”
Stressing the importance of Kulluna initiative, Dr Khalid Abdulnoor Saifeldeen said, “We have done our ground work before launching this campaign. There was engagement over a year for this. The HITC is committed to it. Unlike other advocacy programmes we have a firm foundation and long-term plan. We have empowered professionals through our training courses. We have trained over 180,000 people. So we have the resources and experience to do this.”
Replying to a question whether advocacy can do much when the power to implement it rests with parents and institutions, Dr Saifeldeen added, “It is our job to give the statistics, numbers and evidence to schools and other institutions. Together we can strive to change for the better the behaviours of care-givers to make the environment for children safer and improving individual and family health, safety and wellness.” (END)