Google announced that it is reversing its plan to eliminate use of third-party cookies in its Chrome browser.
In a statement, the company explained that the transition will require significant work by many participants, and will affect all participants in the online advertising industry.
Vice president of Google’s Privacy Sandbox, Anthony Chavez, said “instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time”, adding “we are discussing this new path with regulators, and will engage with the industry as we roll it out”.
It is worth noting that Google first announced plans in 2020 to phase out third-party cookies, which are data stored in web browsers that allow companies to automatically track users.
Source: Qatar News Agency
