Doha: The new identity and slogan for the Doha 2030 Asian Games, "The Games We Live For," were unveiled at the closing ceremony of the 20th Asian Games in Aichi-Nagoya, Japan, coinciding with the Olympic Council of Asia (OCA) Flag handover to Qatar. This identity will guide Qatar as it prepares to host Asia's premier sporting event in 2030.
According to Qatar News Agency, the new identity integrates the OCA sun within the "O" of DOHA, symbolizing the Asian Games at the city's core. The sun is emblematic of light, aspiration, and the dreams brought by athletes and nations. The identity is anchored in Qatar's heritage while looking to the future.
During the ceremony, HE Prime Minister and Minister of Foreign Affairs Sheikh Mohammed bin Abdulrahman bin Jassim Al-Thani received the OCA Flag from HE President of the Qatar Olympic Committee (QOC) Sheikh Joaan bin Hamad Al-Thani. The flag was then handed to HE OCA Vice President for the 2030 Asian Games and QOC Secretary General Jassim bin Rashid Al Buenain, who entrusted it to Olympic and Asian champion Mutaz Essa Barshim.
An artistic program followed, featuring a short film titled "The Games We Live For" that highlighted the meaningful moments in sports and concluded with the Doha 2030 slogan. The performance continued with "The Return of an Old Friend," symbolizing the flag's journey from Nagoya to Doha.
Qatari athletes, including Mutaz Barshim and equestrian rider Jassim Al Kuwari, played significant roles in the ceremony. Al Kuwari entered the stadium on horseback, reminiscent of the Doha 2006 Games, reinforcing Qatar's readiness to host the 2030 edition.
The ceremony, blending live performance with cinematic storytelling, showcased Qatar's culture and sporting history, drawing an enthusiastic response from the audience. The Qatari national anthem, performed by Dana Al Meer, and traditional attire worn by Barshim added to the cultural display.
HE Director of the Sports Sector at the QOC Sheikh Khalifa bin Khalid Al-Thani praised Team Qatar's accomplishments at the Aichi-Nagoya Games, highlighting the record 18 medals won across various sports, marking significant progress since Guangzhou 2010. The achievements underscore Qatar's strategy to prepare for hosting the 2030 Games, aiming for further development in sports and athletes.




